Unibet Sportsbook Review

23 min read
Unibet Sportsbook

Generous Welcome Bonus

AFL
AHL
CAF
ATP
F1
AZ
IN
NJ
PA
VA
USD
Mastercard
VISA
Paynearme
PayPal
user reviews
Min. First Deposit
Max. Withdrawal
Withdrawal Speed
Vig
Author
Sol Fayerman-Hansen
Sol Fayerman-Hansen
Editor-in-Chief
Fact checked by:
Paruyr Shahbazyan
Founder
Last Updated: Sep 19, 2024, 11:46 AM

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Unibet Pros & Cons

Pros
20+ years of experience.
Extensive live betting options.
Relatively quick withdrawals.
Cons
Customer service is often slow in peak times.
Limited availability in the U.S.

What Users Say About Their Overall Experience

200
Reviews
Updated Oct 3, 2024, 5:52 PM
12%
Positive
8%
Mixed
80%
Negative
AI
User Reviews Analysis

The sports betting app has received mixed reviews, with a majority of users appreciating the wide variety of sports available for betting, though there are notable complaints regarding functionality and cashiering. While about 60% of users value the diversity in sports coverage, many struggle with the app's speed, technical issues, and high fees associated with transactions.

Pros:

  • A wide variety of sports, including football, horse racing, and tennis, is appreciated by many users.
  • Some users have praised the customer support and promotional offers available on the app.
  • The ability to watch live sports enhances the overall user experience for a portion of users.

Cons:

  • Approximately 75% of users report issues with the app's speed and performance, leading to frustration.
  • Many users face difficulties in cashiering, including high fees and complicated withdrawal processes.
  • Complaints about finding specific bets, particularly for horse racing, account for around 20% of feedback.

Areas for Improvement:

  • Enhancing the app's speed and performance to reduce lag and crashes.
  • Streamlining the cashiering process and reducing transaction fees to improve user satisfaction.
  • Improving navigation within the app to help users find specific bets more easily.

Key Statistics & Features

Founded1997
HeadquartersMalta
Welcome Offer4x your initial wager up to $100
Min. Deposit$10
Betting AppiOS & Android
Desktop Yes
Withdrawal TimeInstant, or up to a two weeks depending on method
Payment MethodsMasterCard, Visa, Paynearme, Paypal, Trustly, Pay+, Prepaid card
Support24/7 Live Chat, Email, Telephone, Social Media
Markets20+ MLB, NFL, NBA, NHL, etc.
AvailabilityNJ, VA, IN, PA, AZ, Ontario Canada

Unibet Bonuses

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Bonus Review

Bonuses User Reviews

200
Reviews
Updated Oct 3, 2024, 5:50 PM
17%
Positive
5%
Mixed
78%
Negative
AI
User Reviews Analysis

The experience with bonuses and promotions on the sports betting app is mixed, with significant user dissatisfaction regarding the offerings. 

While some users appreciate the deposit match offers, a larger portion is frustrated by high wagering requirements and a lack of sign-up bonuses.

Pros:

  • About 25% of users appreciate the constant deposit match offers with no turnover requirements, enhancing their betting experience.
  • The app's ability to provide bonuses and promotions on a consistent basis is seen as a positive feature by some users.
  • A small number of users find the app easy to navigate and use, despite some performance issues.

Cons:

  • Approximately 50% of users are unhappy with the high wagering requirements associated with bonuses, making it difficult to realize winnings.
  • The lack of sign-up bonuses or free bets upon registering has left many users feeling disappointed.
  • Some users have reported that the app can be slow and laggy, detracting from their overall experience.

Areas for Improvement:

  • The app should consider reducing the high wagering requirements to make bonuses more accessible and attractive to users.
  • Introducing sign-up bonuses or free bets would help enhance user satisfaction and encourage new sign-ups.
  • Improving the app's performance to reduce lag and enhance overall user experience should be a priority.

Where is Unibet Legal?

##gallery

To place bets on Unibet, individuals must be 21 years of age or older and be physically located in one of the states where Unibet has secured a license to operate. As of now, the following U.S. states allow betting on the Unibet sportsbook platform:

Arizona | Indiana | New Jersey | Pennsylvania | Virginia | Ontario, Canada

It's essential for bettors to ensure they are within the borders of these states when accessing and placing bets on the Unibet platform.

User Experience

##gallery

The Unibet Sportsbook website is characterized by its use of various shades of green combined with white in its design elements. The platform's layout is organized, presenting the available features and betting options in a clear structure. Users have the capability to navigate between different sections, indicating a layout intended to be user-centric. Various menu options are displayed in a way to aid in the discovery of specific sections or functions on the website. However, a notable absence is the sitemap at the footer, a feature which, if present, could potentially provide users with an overview of the site's content and further aid in navigation.

How to Sign Up at Unibet

##gallery

  1. Visit the Unibet Website: Go to the Unibet website for your state.
  2. Registration: Click on the "Register" button. This will lead you to the registration form.
  3. Enter Personal Details: Fill out the form with your personal details, including your first and last name, email address, and date of birth.
  4. Additional Information: You'll need to provide additional information such as your gender, address, and mobile phone number.
  5. Create a Password: Choose a password for your Unibet login. Ensure that your password is secure and meets Unibet's requirements.
  6. Optional Steps: Decide whether you want to opt-in for bonus offers and promotional information. These are optional steps.
  7. Terms and Policies: Agree to the terms and conditions and confirm that you are 18 years or older.
  8. Account Verification: After completing the registration, you may need to verify your account. This includes verifying your payment method and providing proof of identity and address, such as a photo of your driving license or passport and a utility bill or bank statement.
  9. Deposit Funds: Once your account is verified, you can deposit funds into your account. Unibet supports various payment methods, including Visa, Mastercard, PayPal, and more.
  10. Start Betting: After depositing, you can start placing bets on your favorite sports.

Remember, the sign-up process is straightforward and should take only a few minutes. If you encounter any issues, Unibet provides a help center and customer support to assist you. Always play responsibly and ensure you understand the terms and conditions associated with any bonuses or promotions.

Unibet Betting Apps Overview

The Unibet Betting App, available for iOS and Android in the United States, offers a range of sports betting and casino game options. The app's interface features the brand's signature green and black color scheme and is designed to facilitate easy navigation. For Android devices, the app is not available on the Google Play Store and must be downloaded from the Unibet website, a process that requires changing device settings to allow installations from unknown sources. On iOS devices, the app can be downloaded directly from the Apple App Store.

In terms of functionality, the app mirrors many of the features available on Unibet's desktop website. Users have access to a variety of sports and betting options, including live betting. The app also includes a range of casino games. When it comes to user experience, there are reports of the app being user-friendly with fast loading speeds and no major technical glitches noted during the review period.

Regarding security, the app employs standard measures to protect user data, and customer service is accessible for users encountering issues or having inquiries. However, it is important to note that the availability and features of the app may vary based on the user's location and the specific regulations in different states within the U.S.

Where to Download the Apps

You can download the Unibet iOS App on the AppStore.

##buttons#1

Download the Unibet Android App on Google Play.

##buttons#2

What Real Users Say About the Betting App Experience

200
Reviews
Updated Oct 3, 2024, 5:51 PM
8%
Positive
0%
Mixed
92%
Negative
AI
User Reviews Analysis

The overall review of the sports betting app's functionality and user experience is largely negative, with the majority of users reporting significant performance issues.

Around 75% of users have experienced slow speeds, frequent crashes, and difficulties with app navigation, leading to frustration and missed betting opportunities.

Pros:

  • A small percentage of users appreciate the app's customer support and promotional offers.
  • Some users enjoy the ability to watch live sports through the app, enhancing their overall experience.
  • A few users have reported having fun while using the app, indicating potential for improvement.

Cons:

  • The app is often described as slow, laggy, and prone to crashing, impacting users' ability to place bets.
  • Users face technical issues, including problems with logging in and accessing their accounts, as well as geographical restrictions.
  • Financial transactions are problematic, with users reporting difficulties in adding funds, cashing out, and receiving winnings.

Areas for Improvement:

  • The app's speed and performance should be enhanced to provide a smoother user experience.
  • Technical issues need to be resolved, particularly regarding login difficulties and navigation challenges.
  • Improvements in the financial transaction process and reduced geographical restrictions would benefit users significantly.

Sports & Leagues at Unibet

Football
NFL
National Football League
Available
Basketball
NBA
NBA
Available
Baseball
MLB
Major League Baseball
Available
Hockey
NHL
National Hockey League
Available
Soccer
UEFA
UEFA
Available
Soccer
UCL
UEFA Champions League
Available
Soccer
UEL
Europa League
Available
Football
CFL
CFL
Available
Football
NCAAF
NCAAF Football
Available
Cycling
cycling
Cycling
Not available
Basketball
NCAAB
NCAA Basketball
Available

Betting Markets

At Unibet, bettors have a variety of betting markets to choose from:

Bet TypeUnibet Offers
Moneyline
Point Spread
Over/Under (Totals)
Props (team/player/score)
Futures
Parlays
Teasers
Live In-Play Betting
Asian Handicap
Half-time/Full-time
Outrights
Accumulators
Correct Score
Odd/Even
Head to Head
Tie No Bet
Each Way
Grand Salami
Next to Score

What Users Say About Unibet's Markets

200
Reviews
Updated Oct 3, 2024, 5:51 PM
21%
Positive
8%
Mixed
71%
Negative
AI
User Reviews Analysis

The sports betting app offers a wide variety of sports to bet on, which users consider a major advantage. However, frequent crashes and difficulties in navigating the app, especially when searching for specific bets, particularly for horse racing, lead to a frustrating user experience.

Pros:

  • Users appreciate the extensive range of sports available for betting.
  • The ability to watch live sports on the app enhances the overall experience.
  • Some users find the betting options to be diverse and engaging.

Cons:

  • The user interface is not intuitive, making it hard for users to find specific bets.
  • Frequent app crashes and balance update issues create frustration.
  • The app often requires a force close and reopening to function properly.

Areas for Improvement:

  • Enhancing the user interface to improve navigation and ease of finding specific bets.
  • Addressing technical issues to reduce app crashes and ensure smoother functionality.
  • Ensuring that the balance updates promptly to maintain user trust and satisfaction.

Unibet Odds

Each betting market has its specific valuation dynamics. Unibet, facilitated by Kambi, has similar odds to other platforms powered by the same provider. Different betting categories, such as straight bets, totals, or specialty wagers, have their characteristic valuation curves. Unibet, for the most part, aligns with market standards. Yet, there are instances where their odds diverge minimally, which could influence potential gains.

The best play is always to compare odds between sportsbooks to make an informed decision.

Here is how Unibet's odds stack up against the competition:

Event/MatchUnibet OddsDraftKings OddsESPN BET OddsFanDuel Odds
Chiefs vs. Ravens Moneyline-125
+108 
-120
+100
 -120
Even
 -126
+108
Blue Jackets vs. Blues
Moneyline
-145
-170
-142
-172
-145
-170
 -142
-172
 Tyson Fury vs. Oleksandr Usyk-138
+108
-140
+110
-130
Even
-138
+108

What Users Say About Unibet's Odds

200
Reviews
Updated Sep 13, 2024, 1:34 PM
13%
Positive
-1%
Mixed
88%
Negative
AI
User Reviews Analysis
Not enough data

Payments & Withdrawals

Unibet offers users a variety of options to manage their financial transactions. This includes several methods for depositing funds into their Unibet account and withdrawing winnings. The platform aims to provide convenient, secure, and efficient transaction processes, catering to diverse preferences and needs. Users can expect standard protocols for security and verification in line with industry practices, ensuring safe and reliable handling of all financial transactions.

Name
Deposit
Withdraw
Time
Min
Fee
Time
Max
Fee
Mastercard
Mastercard
0-1 day
1
2
2-7 days
$50000
2%
VISA
VISA
0-1 day
1
2
2-7 days
$50000
2%
Paynearme
Paynearme
0-2 days
10
0
N/A
N/A
N/A
PayPal
PayPal
0-3 days
10
1.9
2-7 days
$60000
1.9%
Trustly
Trustly
0-2 days
10
1.5
2-5 days
$100000
1.5%
Debit Cards
Debit Cards
0-1 day
1
0.76
N/A
N/A
N/A
Discover
Discover
0-1 day
1
2.8
N/A
N/A
N/A
ACH/eCHECK
ACH/eCHECK
0-1 day
10
0
N/A
N/A
N/A
VIP Preferred
VIP Preferred
0-1 day
5
0
1-5 days
$100000
2%

What Users Say About Unibet's Banking Options

200
Reviews
Updated Oct 3, 2024, 5:50 PM
7%
Positive
2%
Mixed
91%
Negative
AI
User Reviews Analysis

The cashiering experience on the sports betting app is largely viewed negatively, with many users expressing dissatisfaction with various aspects of the process. Issues related to high fees, a complicated verification process, and poor functionality contribute to a general lack of trust in the app's ability to handle transactions effectively.

Pros:

  • A small number of users have reported positive experiences, noting that the betting process feels safe and transactions can be quick and easy.
  • Some users appreciate the app's initial ease of use, particularly when placing bets and depositing funds.
  • A minority of users have found certain aspects of the cashiering process satisfactory, indicating that there is potential for improvement.

Cons:

  • High deposit and withdrawal fees have led to dissatisfaction, causing some users to recommend against the app.
  • The withdrawal verification process is perceived as overly complicated and time-consuming, frustrating many users.
  • Users have reported significant issues with payouts, including winnings not being reflected correctly or paid out at all.

Areas for Improvement:

  • The app should work on reducing deposit and withdrawal fees to make the cashiering experience more user-friendly.
  • Simplifying the verification process for withdrawals would enhance transparency and efficiency.
  • Customer service needs to improve responsiveness and effectiveness in addressing user concerns regarding transactions and payouts.

Customer Support

Our team meticulously evaluated Unibet Sportsbook's customer support infrastructure, concentrating on its efficiency, response times, and overall expertise. Presented below is an unbiased analysis of our observations:

  • Support Platform: Unibet Sportsbook offers an interactive live chat support system. The chat is initiated with a bot, but you can choose to speak with an agent directly, though it's restricted to their operating hours.
  • Speed and Effectiveness: To get a comprehensive insight, our team approached Unibet's customer support at diverse hours. The findings of our 'day in the life' test are as follows:
  • Live Chat: Unibet's Live Chat provides direct assistance through a human agent during operational hours. Here's a summary of our interactions:
Time of DayAverage Wait Time for Response
8:00 am ET5 minutes
11:00 am ET7 minutes
5:00 pm ET10 minutes
9:00 pm ET12 minutes
  • Social Media: Unibet utilizes various social media platforms to engage with its audience, offering updates, promotional content, and customer support. You can follow Unibet on: Twitter | Facebook.

Contact Unibet Customer Support

Languages
English
Bad
Responsiveness
Average
Professionalism
Average
User Experience

Customer Support User Reviews

200
Reviews
Updated Oct 3, 2024, 5:52 PM
18%
Positive
0%
Mixed
82%
Negative
AI
User Reviews Analysis

The overall experience with the support of the sports betting app is mixed, with some users praising the service while others express significant dissatisfaction. While a few users find the customer support effective, many report issues such as complicated verification processes and delays in resolving problems, leading to frustration and a loss of trust.

Pros:

  • Some users have praised the customer support, stating it meets their needs effectively.
  • Positive feedback highlights helpful interactions with support representatives.
  • A minority of users report timely resolution of issues.

Cons:

  • A significant number of users face challenges with the complicated verification process.
  • Complaints about delays in receiving funds and unreturned winnings have been common.
  • Customer service has been criticized for failing to follow up on promises and resolve issues.

Areas for Improvement:

  • Streamlining the verification process to make it more user-friendly.
  • Enhancing communication and follow-up regarding user account issues and winnings.
  • Reducing response times and improving the overall efficiency of customer support.

Unibet Online Casino

##gallery

The Unibet online casino offers a variety of casino games. Their library includes a wide range of slots, table games, and live dealer options. The platform's game providers are known for their diverse portfolio of games, encompassing popular and niche titles. Unibet's online casino also provides users with various deposit and withdrawal methods, tailored to suit different preferences. The platform is regulated and licensed in the US and Canada, ensuring compliance with local gambling laws and regulations. Additionally, Unibet offers customer support and promotes responsible gambling practices. The user interface of the casino is designed for easy navigation, allowing players to access games and features efficiently.

Additional Features

FeatureDescription
Live BettingUnibet offers in-game betting, allowing bets to be placed after a match has started, with wagers adjustable based on ongoing game action.
Streaming AvailabilityLive streaming is available for selected sports events, accessible to users who have placed a bet within the last 24 hours.
Same-Game ParlaysUnibet enables same-game parlays for certain leagues, such as the NFL, NCAAF, NHL, and soccer, offering betting combinations for specific events.
Early Cash OutThe platform allows users to settle a bet before its conclusion, offering a way to secure a part of potential returns or reclaim a stake based on the current game scenario.
Highlighted Upcoming EventsUnibet features a 'Popular games and events' tab, listing upcoming sports events and matches, and highlighting available betting opportunities.

Responsible Gambling

Unibet Sportsbook has a "Responsible Gaming" menu located at the top right of their site. All Unibet customer support agents are trained to offer advice on professional help and support related to gambling.

Responsible Gambling FeatureDescription
Closing Your AccountPlayers can close their accounts by contacting the Player Support team at 1-855-655-6310, available from 9 am-11 pm ET, Monday-Sunday.
Risks Associated with GamblingUnibet lists potential risks of gambling such as overspending, neglecting relationships, and increased stress.
Self-Assessment TestHelps players evaluate their gambling habits.
Reality Check AlertsSends notifications about playtime to keep track of gambling activities.
Deposit LimitAllows setting a maximum deposit amount to control spending.
Time LimitEnables setting a limit on the duration of play.
Spend LimitAllows setting a limit on the amount spent on games.
Self-ExclusionLets players block access to their account for a set period.
Support & GuidanceAccess to trained customer support agents and recommendations to visit external support sites like 1-800-Gambler, National Council on Problem Gambling, and Gambling Therapy.

These tools and resources are part of Unibet's commitment to promoting responsible gambling practices among its players.

Licensing & Security

Security FeatureDescription
State LicensingUnibet Sportsbook is licensed in multiple states in the U.S., ensuring compliance with the legal standards of each state.
Data EncryptionUses 128-bit SSL technology for encrypting data transferred between users and the platform.
Credit Card Information HandlingCredit card details are stored in an encrypted format, in alignment with the Payment Card Industry Data Security Standard.
Security AuditsRegular evaluations by third-party entities are conducted to assess Unibet’s security infrastructure, including the use of an Intrusion Detection System to monitor network activities.
Fraud Detection MechanismsImplements systems to detect fraudulent activities, with suspicious account activities leading to suspension and investigation.

Education

Unibet Sportsbook has dedicated a segment of its platform to deliver educational resources tailored for its audience. Within this "Content Hub", a wide range of topics related to sports betting are presented. Those new to the world of betting can benefit from foundational knowledge, such as the mechanics of account setup. 

The hub also dives into specifics like how to place bets, interpreting different odds systems, and the intricacies of real-time betting. With an aim to equip users comprehensively, Unibet offers explanations on various bet types, including but not limited to Straight Bets, Parlays, Money Line, Spread, and Over/Under. This ensures that both newcomers and seasoned bettors have resources at their disposal to enhance their betting experience.

About Unibet

Originating in Sweden over two decades ago, Unibet Sportsbook was conceptualized by Anders Strom. Instead of following traditional paths, Strom's approach was rooted in the provision of detailed sports analysis, aiming to aid bettors in their decision-making processes. As the digital age flourished, Unibet kept pace: an online website debuted in 1999, a live betting service emerged in 2003, and a dedicated mobile site was introduced in 2004.

Unibet is not a standalone entity; it falls under the umbrella of the Kindred Group, a notable online gambling operator housing various brands. The group's administrative operations are based out of Malta. As of 2004, Unibet had marked its presence in over 100 countries and earned a spot on the Swedish Stock Exchange. In the subsequent sections, we will dive deeper into Unibet Sportsbook's platform availability on various devices, its ties with the Kindred Group, and its general stance in the broader sports betting industry.

FAQs

General Information

When was Unibet Sportsbook founded?

Unibet Sportsbook was founded in 1997 by Anders Strom in Sweden.

Is Unibet part of a larger organization?

Yes, Unibet operates under the Kindred Group, which houses various online gambling brands.

Where are Unibet's company headquarters located?

The company headquarters for Unibet are located in Malta.

User Account and Promotions

What's the welcome offer for new users?

New users can avail the "Sports New Player Offer - Bet $25 Get up to $100 in Bonus Bets" promotion.

Is there a mobile app for Unibet Sportsbook?

Yes, Unibet Sportsbook has a mobile app available for both iOS and Android devices.

In which states is Unibet Sportsbook available?

Unibet currently operates in Arizona, Indiana, New Jersey, Pennsylvania, and Virginia.

Betting and Sports

What sports can I bet on at Unibet Sportsbook?

You can bet on over 20 different sports, including Aussie Rules, Baseball, Basketball, eSports, Football, Tennis, and more.

How do I ensure my device is within an authorized state when using Unibet?

Ensure that Location Services/GPS/WiFi are activated on your device.

Financial Transactions

How can I deposit funds into my Unibet account?

Unibet accepts deposits through PayPal, pre-paid card, and other methods.

How can I contact Unibet's customer support?

You can reach out to Unibet Sportsbook's customer support via live chat, telephone, or through their social media channels.

Responsible Gaming

Does Unibet offer any responsible gambling features?

Yes, Unibet has a "Responsible Gaming" section with various tools and options.

Additional Features and Security

Are there additional features available at Unibet Sportsbook?

Unibet offers features like live betting, streaming, same-game parlays, early cash out, and an integrated online casino.

How does Unibet ensure the safety and security of its users?

Unibet operates under strict licensing and regulatory standards in the U.S.

Is there an educational section for bettors on the platform?

Yes, Unibet provides a "Content Hub" with educational resources on various betting-related topics.

Other Sportsbooks

DraftKings Sportsbook
DraftKings New Customer Bonus - Bet and Get Up to $500 in Bonus Bets + 1 Month of NFL+ Premium
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BetMGM Sportsbook
BetMGM Bet First Bet Offer $5 Get $150 in Bonus Bets
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FanDuel Sportsbook
FanDuel Bet $5 Get $200
Get bonus here
  • Availability across most of US legal states
  • Competitive odds & diverse markets
  • Attentive customer service
  • Extensive list of Same Game Parlay's
  • App speeds vary for some users
  • Geo locate sometimes unreliable
AZ
CO
CT
IL
IN
IA
KS
KY
LA
MD
MA
MI
NJ
NY
OH
PA
TN
VA
WV
WY
NC
VT
DC
ON
CAD
USD
VISA
Mastercard
Discover
Debit Cards
ApplePay
Google Pay
Venmo
PayPal
FanDuel Prepaid Card
Cash at Retail Stores
Cash at Cage
ACH/eCHECK
American Express
Bank Wire Transfer
Diners
VIP Preferred
Play+
Go to Website
Details
DraftKings Sportsbook
DraftKings New Customer Bonus - Bet and Get Up to $500 in Bonus Bets + 1 Month of NFL+ Premium
Get bonus here
  • Extensive betting markets
  • Live betting
  • Efficient & secure payments
  • Strong security measures
  • Mobile app connectivity issues
  • Maximum bets on odds boosts are low.
  • Promotional restrictions
NJ
CO
OH
IA
VA
KY
AZ
CT
IL
IN
KS
LA
MD
MA
MI
NH
NY
OR
PA
TN
WA
WV
WY
ON
PR
DC
CAD
USD
ACH/eCHECK
American Express
ApplePay
Google Pay
Debit Cards
VISA
Bank Wire Transfer
PayPal
Trustly
Paynearme
paysafecard
Cash at Cage
Skrill
Cash at Retail Stores
DraftKings Gift Card
Play+
Venmo
VIP Preferred
Mastercard
Discover
Go to Website
Details
BetMGM Sportsbook
BetMGM Bet First Bet Offer $5 Get $150 in Bonus Bets
Get bonus here
  • Available in many U.S. States and Canada
  • Numerous betting markets
  • Major partnerships with teams/leagues
  • Promotions are timely and change rapidly
  • Connectivity issues on betting app
AZ
CO
IN
IA
IL
KS
KY
LA
MD
MI
NJ
OH
PA
TN
VA
DC
WV
WY
NC
ON
MO
CAD
USD
Venmo
American Express
Borgata Cage
Mastercard
VISA
Paynearme
PayPal
Play+
BetMGM GiftCard
VIP Preferred
Bank Wire Transfer
ApplePay
Google Pay
Discover
GameOn Gift Card
Debit Cards
Go to Website
Details

Sports Betting in Different States

Meet our Experts

Paruyr Shahbazyan began his business career in 2000 as a private entrepreneur. Over thirteen years, he developed a deep understanding for business and leadership, laying a solid foundation for his professional journey.

In 2013, Paruyr stepped into the sports and betting industry as the founder and president of Bookmaker Rating. This online mass media platform, which he led until 2020, focused on providing in-depth analysis and insights in sports betting, earning a reputation for its quality content. 

Continuing his innovative approach in 2022, Paruyr co-founded Azuro, a decentralized betting protocol. This venture showcases his dedication to integrating advanced technology in the evolving landscape of sports betting. Through these diverse experiences, Paruyr has continuously influenced and shaped the betting industry, driving new trends and setting high standards.

 ExperienceYear
Engaged in private entrepreneurship2000-2013
Founder and President at Bookmaker Rating, an online platform focused on sports and betting2013-2020
Co-founder at Azuro, a decentralized betting protocol2022

"Innovation in sportsbetting comes from a deep understanding of both technology and the human element of sports." 

- Paruyr Shahbazyan, Founder, RG

 

Principles and Ethics

Paruyr Shahbazyan's core beliefs lie in the power of informed decision-making and integrity in the betting industry. He understands that the foundation of successful betting is not just about odds and predictions, but also about the trust and reliability of the information provided. Paruyr advocates for a betting environment where transparency and knowledge are paramount, ensuring that bettors are well-equipped with accurate data and insights.

Strategic Vision

Paruyr's vision is to revolutionize the sports betting industry through the integration of technology. He sees the future of betting as a blend of traditional sports knowledge with innovative tech solutions, like decentralized protocols, to enhance user experience and fairness. His aim is to create platforms that are not only user-friendly but also uphold the highest standards of ethical betting, contributing to a more responsible and enjoyable betting culture.

Future Perspectives

Looking towards the future, Paruyr envisions a betting landscape that is more inclusive, technologically advanced, and globally connected. He anticipates a significant shift towards more decentralized and transparent betting systems, driven by blockchain technology. Paruyr is committed to being at the forefront of this change, continuously exploring new possibilities and innovations that can redefine what it means to engage in sports betting in a digital world. His focus is on building systems that prioritize user empowerment, fairness, and the global growth of the sports betting community.

 

Sol Fayerman-Hansen
Sol Fayerman-Hansen
Editor-in-Chief

Sol has over 20 years of experience in writing for diverse industries including sports, gambling, regulation, technology, and startups. As the Editor-in-Chief at RG, Sol brings a wealth of knowledge and expertise to the role, focusing on delivering transparent, evidence-based content grounded in thorough research. Sol's mission is to empower readers to enjoy gambling responsibly and make informed decisions, enhancing their overall experience through insightful and engaging content. Under Sol's leadership, RG prioritizes the highest standards of integrity and reliability, ensuring that all information provided is accurate and trustworthy. Sol's dedication to transparency and research-based writing helps create a responsible gambling environment where readers can truly benefit from the content. This commitment to excellence has positioned RG as a leading source of information in the gambling industry.

Experience:

  • Over 20 years in writing and editing across multiple industries
  • Former head of regional innovation at BMO Financial Group
  • Senior Writer, Online Casino Reports
Cristina Varela Galan
Cristina Varela Galan
Problem Gambling Expert

Cristina used to work as a Psychology Assistant in the Bizkaia Pathological and Risky Gamblers Association. She was also part of a research team in Deusto University, specializing in pathological gambling area. While working there, she managed to develop her own project 

 “Exploring the association between emotional regulation, alexithymia, stressful life events and gambling in adolescent and young adult women”.

Nick Ashbourne
Nick Ashbourne
Senior Writer

Nick has been fascinated with sports since he was first taken to a Toronto Maple Leafs game back in 1998, and he's written about them professionally since 2014.

Nick has covered baseball and hockey for outlets like The Athletic, Sportsnet, and Yahoo Sports, and his sports betting expertise has grown since its legalization in Ontario in 2022. 

Between 2022 and 2023 he worked for a betting startup called NorthStar Bets, and in 2024 he contributed to Oddspedia before joining the Responsible Gambler team.

Sergey Demidov
Sergey Demidov
Head of News Department

Sergey has been in sports journalism since 2007 as a reporter, editor, and manager. He has covered the Olympic Games, soccer World Cups, the World Cup of Hockey in 2016, the European championships, the Stanley Cup Finals, IOC events, and many others. Sergey interviewed the sport's greatest athletes, coaches, and executives. Since 2016, he has been an Independent Senior Editor of NHL.com/ru.

Anna Kravtcova
Anna Kravtcova
Problem Gambling Expert

Ph.D. in organizational psychology, an internationally certified psychologist (EuroPsy 2022, Cognitive behavioural therapy of mindfulness 2020, International Society for Emotional Intelligence 2017, Russian Psychological society 2014, American Psychological Association(Society for Industrial and Organizational Psychologist) 2011), speaker of many international conferences (USA, Brazil, Portugal, Czech Republic, Russia, etc.). TEDx speaker.

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