Statistics

Discover the latest data and trends shaping the U.S. sports betting market:

• National and state-level revenue and handle data.
• Monthly growth trends across legal states.
• Demographics of U.S. bettors and their favorite sports.
• A detailed breakdown of the most popular sports to bet on.

Dive into the numbers to explore how sports betting impacts the economy and fan engagement across the United States.

Our statistics on U.S. states' sports betting come straight from the sources. Each state's official gaming commission provides monthly reports on its sports betting performance, and we have distilled that data into charts that make sense.

Top Earning States

New York 

• Year Legalized: Retail in 2013; Online/Mobile in January 2022
• Number of Online Sportsbooks: 9
• Gross Gaming Revenue (2023): $1.69 billion
• Sports Betting Handle (2023): $19.1 billion
• Tax Rate: 51%
• Tax Revenue (Jan-Sept 2024): Over $1 billion
• Professional Sports Teams: Buffalo Bills, New York Giants and Jets (NFL), New York Mets and Yankees (MLB), New York Islanders and Rangers (MLB), New York Knicks (NBA), Brooklyn Nets (NBA), New York Liberty (WNBA), New York Red Bulls (MLS)
• Highlight: By October 2024, New York has set another record with over $2 billion in annual revenue and a handle surpassing $20 billion.

New Jersey

• Year Legalized: June 2018
• Number of Online Sportsbooks: 12
• Gross Gaming Revenue (2023): $1.01 billion
• Sports Betting Handle (2023): $11.97 billion
• Tax Rate: 14.25%
• Tax Revenue (Jan–Sept 2024): $119.04 million
• Professional Sports Teams: New Jersey Devils (NHL), New York Red Bulls (MLS), NJ/NY Gotham FC (NWSL), and home games for the New York Giants and Jets (NFL) at MetLife Stadium
• Highlight: New Jersey consistently ranks among the top states for handle and revenue.

All States Gross Gaming Revenue

The European online sports betting market is also booming and is a major player in the global gaming industry. It’s expected to reach $17.14 billion in 2024, and with a compound annual growth rate (CAGR) of 4.97% between 2024 and 2029, it will reach $21.84 billion by 2029. User penetration will rise from 7.4% in 2024 to 8.9% in 2029, so the customer base will continue to grow in Europe’s regulated betting space.

Sports Betting in Europe has been on an upward trajectory since legalization.

By 2029, the European market will have 45.2 million users, making it the biggest regional sports betting hub. The average revenue per user (ARPU) will be $460 annually, showing how engaged and how much European bettors spend. While Europe is a big player in the market, global comparisons show the US will generate the most revenue, $14.3 billion in 2024 alone. However, the European market’s steady growth and regulation will keep it relevant and competitive globally (Statista, 2024).

Sports betting in the UK has been shaped by some pretty pivotal laws over the years. It all started in 1960 with the UK Betting and Gaming Act, which opened the door for off-course bookmakers. Before that, betting was limited to sports venues, street bookies, and football pools. Then, in 2005, the UK Gambling Act arrived. This one was big—it was a direct response to a surge of online gambling in the UK. The 2005 Act required online gambling companies to get licensed by a new body, the UK Gambling Commission, to operate in the UK.

U.K. sports betting revenue continues to rise with record numbers expected.

In 2024, the UK’s online sports betting market is projected to generate $4.56 billion in revenue, with a steady annual growth rate (CAGR) of 4.53%, reaching $5.69 billion by 2029. By then, the market will include 15.3 million users, up from 20.6% penetration in 2024 to 22.2% in 2029. The average revenue per user (ARPU) is $325.90, reflecting a mature market. 

It is the same trend in Asia-Pacific. Sports betting is on the up and up.

The Asia Pacific sports betting market is set to grow significantly, with projected revenue of $3.39 billion in 2024, increasing at a CAGR of 6.02% to reach $4.54 billion by 2029. The number of users is expected to rise to 29.6 million by 2029, with user penetration growing from 1.4% in 2024 to 1.7%. The average revenue per user (ARPU) is $150.60, reflecting steady engagement. Although it lags behind markets like the United States in total revenue, the Asia Pacific region remains a critical hub for the sports betting industry, with strong growth potential.

The gambling market in Latin America highlights the region's diverse regulatory landscape, with each country enforcing its rules for sports betting, lotteries, and casinos. Despite the complexities of this fragmented framework, the sector is experiencing substantial growth. The region's gross gaming revenue (GGR) reached approximately $1.3 billion in 2023 and is projected to rise to $3.4 billion by 2025, nearly tripling within five years.

Latin America is regulating sports betting in new regions and is expected to grow substantially.

This growth is largely driven by key markets such as Brazil and Colombia, which are pivotal in expanding online gambling. Brazil's progress in implementing online gambling regulations, initially expected by the end of 2022, remains critical in shaping the industry's future. A 2022 study by Statista presents the potential for significant growth in online GGR, with these leading markets at the forefront of change.