Latest Social & Cultural Research
10/16/2024
Betting on Engagement: The Influence of Sports Betting on Viewership
When legal sports gambling started to become the norm in the United States it was widely assumed it would help driver interest and ratings.
After all, when sports fans are financially invested in an outcome it’s intuitive that they would tune in to see what happens, and there is data to support this idea from the rise of fantasy sports in years past.
07/29/2024
A Hidden Epidemic? Demographics, Psychological Characteristics, and Betting Attitudes of Sports Bettors in the US
The rapid legalization of sports betting across the United States has significantly increased online betting activities, leading to a rise in gambling-related problems such as addiction and financial instability. This research investigates the core demographics of sports bettors, their psychological characteristics, betting attitudes, and the impact of marketing strategies on gambling behavior.
Social & Cultural Research
Sports are more than games—they shape our communities, bring families together and influence our culture and society. In our Social & Cultural Research section we explore how sports impact us all, providing a rounded view to inform public debate and decision making.
Key Topics
Community Impact
How do sports affect local communities? We look at the economic benefit from sports teams and events, the jobs they create and how they bring communities together. It’s all about what sports bring beyond the score.
Personal Well-being
Sports can be a big win for personal well-being. From being a fan to playing for health, we explore how sports affect stress, happiness and personal identity. It’s not about winning or losing—it’s about what sports mean to us.
Our Approach
At RG we love uncovering the social and cultural side of sports. Our research shows both the good and the bad so everyone – from fans to community leaders – can have an informed and meaningful conversation.
Join us as we explore how sports affect us and let’s get the conversation started.