Behavioral and Psychological Research

At RG, we explore the emotions, motivations and connections that make sports. Sports bring people together, create loyalty and lasting memories but also intersect with sports betting – a dynamic that adds layer upon layer to our research. We look at both sides: the good and the unifying aspects of sports and the impact of sports betting on fans and decision making. Our aim is to provide a balanced human view of how sports and sports betting affects wellbeing, behavior and community.

Key Areas

Choice and Decision Making in Sports and Betting

We examine the choices fans, athletes and sports bettors make – whether it’s choosing a favorite team, managing pressure on the field or education on how to be responsible each step of the way. By understanding these decision making processes we can provide insights into the mental strategies that drive sports engagement and responsible behavior.

Sports and Sports Betting and Mental Health and Wellbeing

From the highs of winning to the lows of a losing streak, sports and sports betting can have a huge impact on mental health. We look at how these activities affect emotional wellbeing and resilience, the joy and connection sports brings and for some, the financial risks.

Responsible Engagement in Sports Media

We aim to promote responsible and inclusive engagement in sports. Our research looks at ways to have positive experiences. By sharing these insights we hope to create a community where sports can be enjoyed responsibly and inclusively.

Our Promise

At RG we believe sports are more than just competition. Our research covers the whole picture – the excitement of sports and the reality of sports betting. By looking at the human side of both sports and gambling we hope to help fans, athletes and bettors make good choices that enhance their enjoyment and wellbeing.

Join us as we explore the stories, the passions, and the deeper understanding that make sports such powerful aspect of modern life.