Golf has always been a sport cloaked in tradition, teeming with an aura of exclusivity and stiff decorum. But today, something remarkable is happening: YouTube Golf is giving the sport an enthusiastic facelift, making it more appealing and accessible to people like you and me. This exciting transformation is crystallized by the PGA TOUR’s recent investment in the Creator Classic, an event scheduled to run during the week of the TOUR Championship, bringing together the best of golf’s digital creators. This isn't just the merging of two worlds; it’s the recognition of what has been happening in the YouTube space for some time now by the standard bearers in the professional game. This is a big deal.
Like many, my perception of golf was once limited to the elite circles it was often depicted in, and that is coming from me, an insider, PGA Professional, and a guy who has been working in the golf space for nearly three decades.
However, the rise of YouTube Golf has shattered these outdated notions, democratizing the sport in extraordinary, heartfelt ways. Channels led by personalities like Rick Shiels, Peter Finch, and the dynamic crew at Good Good Golf have revolutionized how we connect with this game. Their content isn't just engaging; it's relatable and, more importantly, inviting.
Bryan Bros Golf channel has almost 400k subscribers. Credit: YouTube Championship @ Bermuda
Take Rick Shiels, for example. With over 2 million subscribers, Rick has fostered an extraordinary community by offering comprehensive tutorials, honest equipment reviews, and delightfully entertaining challenges. His down-to-earth style makes golf feel accessible, encouraging new players to pick up clubs and seasoned golfers to refine their game—all while having a good laugh. In a similar vein, other creators have made golf feel less like an exclusive club and more like a warm, welcoming community.
2024 U.S. Open Champion Bryson DeChambeau, said repeatedly after his victory how much the creator space has transformed him.
“I’m just learning to be myself and continue to be ok with what happens. From my perspective, whats been really nice and helpful for me is doing a lot of content on YouTube. As crazy as it sounds, it’s been really awesome to see how I can affect a lot of people's lives. Junior golfers lives, even middle-aged men, are coming and shouting, ‘Thank you for all the content; appreciate what you do online.’ It’s pretty cool to see that transformation and change. I dunno, I have a new perspective on life with that.”
Earlier this year, I had a chance to talk to George and Wesley Bryan of Bryan Bros fame on YouTube. When I asked George what he liked best about creating content on YouTube, he said the following:
George and Wesley will both be competing in the PGA TOUR’s Creators Classic.
The PGA TOUR’s introduction of the Creator Classic isn't just a recognition of this digital wave; it's a bold, innovative embrace. Hosting this event during the TOUR Championship illustrates their commitment to evolving the sport by celebrating these content creators. This partnership is more than a strategic move; it's a celebration of the energy and passion that these influencers bring to the game.
For the PGA TOUR, the Creator Classic is a golden opportunity to reach Millennials and Gen Z—audiences that consume content through YouTube rather than traditional TV broadcasts. By aligning with YouTube creators, the TOUR is redefining its image and broadening its appeal. It’s a masterstroke that not only acknowledges the changing media landscape but also cements the sport's relevance in an increasingly digital age.
The inclusion of these YouTube stars signals a new era where content creation marries seamlessly with professional sports. The charm of these creators lies in their relatability, their ability to entertain while educating, and their knack for building authentic connections. This authenticity translates to a loyal following, which is something brands and sponsors find invaluable. By weaving these creators into the fabric of professional events, the PGA TOUR is creating a more immersive and interactive spectator experience, pushing the boundaries of traditional fan engagement.
As a golf enthusiast and an ambassador of the game in my role as a PGA Professional, it’s thrilling to witness how this collaboration can inspire more people to pick up the sport. By featuring a diverse array of experiences and perspectives, YouTube Golf chips away at the old, stodgy image of golf as an exclusive pastime for the wealthy. Watching creators from varied backgrounds hitting the greens, sharing tips, and showcasing their passion is not just inspiring—it's inviting. The barriers to entry are falling, making way for a more inclusive golfing community.
The Creator Classic also sets a precedent that other sporting organizations should take note of. Its success could pave the way for similar initiatives across different sports, proving that digital creators have a place in mainstream events. This pioneering approach to engagement might redefine how fans interact with their favorite sports, bringing a blend of entertainment and competition that’s precisely what's needed in today's fast-paced world.
Beyond expanding the golf community, this partnership encourages athletes and sports professionals to embrace content creation. They’re no longer just competitors; they’re storytellers capable of fostering intimate connections with fans. This dual role enriches the overall sporting experience, offering fans a more personal and interactive way to engage with the sport they love.
The rise of YouTube Golf is more than a trend; it’s a transformative movement reshaping the golfing landscape. The PGA TOUR’s investment in the Creator Classic is a testament to the power of digital media and the passionate communities these creators nurture. As we usher in this new chapter, we’re not just making golf more appealing—we’re opening its doors to everyone, creating a vibrant, inclusive community. It's a fantastic time to be a golf fan, and the future of the sport has never looked brighter or more exciting. So, why not grab a club and join the fun? The fairway has room for us all.
Brendon Elliott, a distinguished PGA Professional, is best known for his dedication to the growth and development of junior golf. With nearly three decades of experience, Elliott has been recognized multiple times as one of the best instructors, both regionally and nationally.
Elliott's crowning achievement was being named the 2017 PGA of America National Youth Player Development Award Winner, a testament to his exceptional skills and dedication. He is the founder of Little Linksters, an award-winning youth golf academy and nonprofit that works with kids of all abilities to help them develop a passion for golf. His innovative teaching methods and love for the game have made significant impacts on students and the broader golfing community.
Additionally, Brendon, a Golf Writers Association of America member, has become a renowned freelance golf writer, further solidifying his position as a top professional in the industry.
