About Piers Edwards

5 min read
Piers Edwards
By:

Piers Edwards

International Journalist
Interests:
EPL
UCL
Global Travel

About

Piers Edwards is an experienced international broadcast journalist and commentator who has worked with leading global news organizations such as the BBC and CNN. He is known for delivering high-impact, multi-platform sports content—including investigative reporting—to a worldwide audience. With extensive experience both in the field—covering numerous global tournaments as a reporter and commentator—and at the desk—producing content for online, radio, and TV—he brings a deep understanding of newsroom operations. His career includes a three-year tenure as a BBC correspondent in Africa.

Skilled across various media formats, Edwards has presented BBC World TV sports news, launched and produced an award-winning multilingual weekly BBC TV sports show, and led editorial teams across Europe, Africa, and beyond. He significantly expanded the BBC Sport Africa website’s readership from fewer than 10,000 to over 1 million weekly readers. More recently, he has provided on-site commentary at the Africa Cup of Nations in Ivory Coast and the Asian Games and Asian Para Games in China.

Renowned for a strong commitment to accountability in sports journalism, Edwards has conducted investigative work that exposed corruption in global football governance, the trafficking of minors, and sexual abuse in sport. He emphasizes the importance of international broadcasters in reporting stories that local journalists may be unable to pursue fully.

In addition to journalism, he has a passion for football commentary, having covered World Cups and called both the men’s and women’s Nations Cup finals in 2022 for the BBC. His five-year tenure with the CNN World Sport website sharpened his editorial strategy skills and provided insight into the distinctions between commercial and public service media, as well as the importance of analytics and SEO.

News by Piers Edwards

Our authors

Paruyr Shahbazyan

Paruyr Shahbazyan started his business career as an entrepreneur in 2000. Over 13 years, he learned business and leadership, which laid the foundation for his career.

In 2013, Paruyr entered the sports and betting industry as the founder and president of Bookmaker Rating, an online media platform he led until 2020. The platform focuses on in-depth analysis and insights in sports betting and has gained a reputation for quality content.

In 2022, Paruyr co-founded Azuro, a decentralized betting protocol. This shows his commitment to technology in the sports betting space. Through all these experiences, Paruyr has been shaping and influencing the betting industry, setting new trends and standards.

Innovation in sportsbetting comes from a deep understanding of both technology and the human element of sports.

Strategic Vision

Paruyr's vision is to revolutionize the sports entertainment industry by integrating technology. He sees the future of sports entertainment as a blend of traditional sports knowledge with innovative tech solutions, like decentralized protocols, to enhance user experience and fairness. He aims to create platforms that are not only user-friendly but also uphold the highest standards of ethical reporting, contributing to a more responsible and enjoyable sports culture.

Meet All Our Experts
This website uses cookies to ensure you get the best experience on our website. Read our
Privacy Policy
.